News
Latest projects, recommendations & social media tips.
As a social media professional, my website wouldn’t be complete without a news blog. Here I can keep you informed of all my latest projects and accomplishments, as well as a few thoughts about social media, marketing, sports, health and wellbeing.
All of my social media activity will stand up on its own but it’s good to have a ‘hub’ to focus everything around. And with all of my social media channels linked to my site, it’s easy to share posts, generate traffic back to my site and increase my ranking with Google.
Refresh Your Social Media Content: A Look Ahead to 2025
Content marketing is changing – and fast. To stand out, it’s not enough to be visible; you need to create content that truly resonates. The latest insights show us where the world of business marketing is headed, so here’s how you can stay ahead, connect with your audience, and drive real results. Let’s take a […]
How To Create LinkedIn Content That Grows Your Sports Business
As a sports business owner—whether you’re running a bustling padel club or a triathlon venue —LinkedIn is a platform you can’t afford to ignore. Sure, you might think, it’s for more traditional businesses and job searching but think again! Creating LinkedIn content doesn’t require you to pen a 2,000-word essay each time you want […]
Social Media Updates for Sporting Businesses and Events: What You Need to Know
In the fast-paced world of social media, keeping up with the latest platform updates is crucial for sporting businesses and events. From enhanced engagement tools to new advertising formats, each platform is continuously evolving. Here’s a breakdown of recent changes across Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter) that can help your sports brand […]
Does What You Wear Matter: How Fashion and the Sports Industries Are Collaborating More and More
In today’s world, the lines between fashion and sports have become increasingly blurred. No longer are they separate entities; instead, they are colliding and collaborating in new and exciting ways. The impact of this collaboration can be seen everywhere – from the runways of high fashion to the fields of professional sports. In this article, […]
How to Build a Social Media Presence: A Step-by-Step Guide
In today’s digital age, a strong social media presence is essential for businesses and individuals alike. Whether you’re an entrepreneur looking to promote your brand or an aspiring influencer hoping to grow your online following, understanding the importance of establishing a robust social media presence is the first step towards success. Understanding the Importance of […]
How can Sports Businesses use the Olympics to Boost their Social Media
The Olympics is an extraordinary event that captures the attention of millions of people worldwide. Given its global appeal and the excitement it generates, sports businesses can leverage the Olympics to boost their social media presence and engage with their target audience in unique ways. In this blog, we will explore the power of the […]
The Ultimate Guide to Developing a Winning Social Media Strategy
In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Whether you’re a start-up or an established sports business, developing a winning social media strategy can greatly impact your brand’s visibility, engagement, and ultimately, your bottom line. In this ultimate guide, I’ll walk you through the key steps […]
Elevate Your Brand: Mastering LinkedIn & Social Media Strategy Workshops
Hold the date! 14th June! I am so excited to share that my next workshop (with a difference) has been finalised. Loads more details to follow but here’s an outline. 2 workshops aimed at business owners wishing to work on their business whilst having fun at the same time, all set in a stunning location […]
LinkedIn Ultimate Checklist
How do you keep on top of LinkedIn? Do you have a process or jump on to the platform when you remember? I always suggest to my clients and workshop attendees that consistency is key and often the response is “If only we a check list as there is so much to remember” Good point! […]
Unleashing the Power of Social Media for Sports Business Success
In the world of sports business, creating a buzz and connecting with your audience can sometimes feel like an uphill battle, especially on social media. But what if I told you that the key to breaking through this barrier lies in refining your approach and steering clear of common pitfalls? Take Penny and her team, […]
What are the New Social Media Features & Updates for 2024?
What’s happening on the platforms and how will it effect your businesses strategic Social Media plan? LinkedIn Developments Ad Price Hike: It looks like LinkedIn’s cost of advertising is going up. Why? More people are leaving Twitter / X and heading to LinkedIn. Innovations: Timestamp Positioning: Moved to the bottom for a subtler presence. Newsletter Cover […]
The Most Important Social Media Trends for 2024
Social media in 2024 is evolving, with new tools and audience preferences shifting. Staying on top of the trends is essential to having a strong social media presence in 2024. Here are my top three trends to keep your eye on. AI Use in 2024 AI is here to stay. Think of it as a […]
Unlock Your Business’s Social Media Potential: Master the Art of Time-Efficient Strategies for 2024!
Are you struggling to keep up with the ever-evolving world of social media for your business? Discover how our Social Media Strategy Masterclass on 10th January 2024 can transform your online presence without consuming your precious time! ⏰ The Challenge of Time Understand that as a business owner, your time is valuable. My masterclass is […]
Employee Advocacy – What is it and how can it work for you?
Maximising Your Brand’s Impact in the Sports Industry Through Employee Advocacy In the fast-paced world of sports businesses, your employees and ambassadors can be your most influential advocates. By sharing your brand’s content, values, and culture on their personal social media platforms, they can significantly extend your reach, enhance your reputation, and drive engagement. Here […]
Social Media has come of age – ignore it at your peril.
The importance of social media in our daily lives continues to grow, and as a result, social media teams are finally receiving the acknowledgment they deserve. Hurrah! As pioneers in the industry, they have ushered in a new phase of brand relevance, and users are actively seeking out branded content. As a result, management is […]
What is Social Selling and How Can You Use It?
Social Selling is a term that is creeping in to the world of social media. What does it mean and more importantly, how can you use it? According to Hootsuite: “Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them, and engage with potential […]
Creating a Buzz: Social Honeycomb’s Guide to Memorable Sports Campaigns
If you want to stand out from the crowd and create memorable sports campaigns that invoke emotions… Here’s how. Within the world of sports marketing, creativity and strategy converge to create memorable campaigns that resonate with audiences. I am excited to share with you the step-by-step process that I use to execute remarkable sports campaigns. […]
The LinkedIn Algorithm is Changing….. for the better.
LinkedIn is making a conscious effort NOT to become another Facebook, here’s why. A recent interview with a LinkedIn employee has brought to light that the algorithm has undergone a few updates. Those changes will impact you and me if you have started to take advantage of the fact that it has become a lot […]
Unleash the Power of LinkedIn Polls for Your Sports Business
With LinkedIn Polls, you have a winning tool in your hands to elevate your business. Engage your audience, gather insights, and establish your authority within your industry. By following these suggestions, you’ll create engaging polls that captivate your audience and drive your business forward.
Paddle, Pedal, Post: A Guide to Elevating Your Sports Brand on Social Media
Numbers are down, the weather isn’t really helping so let’s look at how we can get more people through your door via your social media to elevate your sports brand. Let’s dive into how we can get better engagement on all platforms, but specifically LinkedIn and Instagram. Top Tips: First and foremost, identify your goal. […]
Top 10 Social Media Trends for 2023
10 trends for 2023 to consider when planning your social media strategy. It’s about putting the social back into social media.
10 tips to create a winning Social Media Strategy for 2023
Attract more competitors, increase membership sign ups and appeal to more sponsors by creating a winning social media strategy that will convert interest into money.
Who can grow your social media account?
Can a VA, outsource service or your friend’s Gen Z daughter grow your social media community?
What will you post on your social media in 2022?
Plan a months worth of social media posts in a matter of minutes
Instagram Algorithm – the truth
As Instagram head, Adam Mosseri, starts to open up (a little bit) hear what he has to say about the Algorithm or should I say Algorithms?
Do you know what day it is?
Use these July awareness dates wisely! They will help you get more followers and likes on your posts while generating new ideas for future blog topics too!
How do you know what is working on Instagram in 2021?
Stop the scroll on Instagram. New report shows what is working on Instagram. You need to read this!
June Awareness Days & Content Ideas
How June’s Awareness Days can help you to come up with interesting content ideas that can be turned into social media posts.
How to Conquer the Instagram Algorithm with 3 Simple Actions
Conquer the Instagram Algorithm with these 3 simple actions that will help the content you have created reach a wider audience.
How to use Social Media? (The 4 C’s)
How do you use Social Media? By creating conversations, communities, collaborations and connecting with your audience.
Awareness Days and Ideas for April
I will talk you through some of the Awareness Days that fall into April and give you some ideas (that aren’t blatantly obvious) to post about.
How to create content ideas for your social media, quickly and simply.
Creating content is often relegated to the bottom of the to-do list as it can be time-consuming and frustrating. Learn with me how to batch content easily and generate a month’s worth of ideas in a matter of hours.
How do I get more followers?
Creating a successful social media account is not about the quantity of followers you but the quality of them.
How often should I post to my social media?
I look at what you should do to optimise your social media posts. Is it about the number of times you post or the way you post?
Be Consistent, Not Perfect
We offer some tips on creating genuine, relatable and effective social media content.
Walking the Talk
Because of coronavirus restrictions I conducted Walk & Talk Social Media Power Hour with a client from the Cotswolds.It was so refreshing and successful that I may well continue them after lockdown
In At the Deep End
I am passionate about helping people and businesses who promote sports, health and wellbeing. And my love of swimming is the reason why I learned to stop thinking “I can’t” and start thinking “I can”.
